The NOOA Project arrived at BeHappy from Finland, where our customer, a consulting company specialized in change management, helps big firms to improve their competitiveness through a culture change process focused on Customer Experience
One of the main problems they were facing was resistance to change. Big firms have procedures deeply assumed and employees won’t participate easily in a process that most of the time meant trouble for them, and sometimes was even considered a threat.
The higher management couldn’t communicate the benefits of the change to middle managers and employees. We were asked to design a digital service that could handle this change process and engage the users effectively.
User research showed that when employees were personally explained the benefits of the change process, they were motivated to participate. It was detected that the current tools (mostly Excel sheets) weren’t appropriate to transmit this.
Something completely new was needed: a personal avatar to relate each employee directly with the change process. And NOOA will be that avatar.
Aaron, 40 y.o.Relaxed and approachable person who likes to socialize.
In charge of productivity management in a medium sized company of manufactures.
Use mobile very frequently.
Get organized and save time. Access information from anywhere, any device
Too many clicks to access information.
Giving feedback is too complicated.
Difficult to see how the individual players are doing from the manager view.
The NOOA Project has received a number of awards as has got wide recognition in 2016. Featured in Slush, it is also the Winner of Quality Innovation Award of the Finnish Quality Association. Currently what was meant to be a tool for internal use, now is a company by itself, named NOOA Global
NOOA was designed to be multi-device thanks to its responsive and adaptative user and business centric interfaces. Access was easy and straight forward no matter where the official systems or devices of the companies were located or the service was deployed.
The User Interface was a really challenging part, since it had to be fun but at the same keep consistency with business needs. NOOA avatars were designed using a powerful 3D modeling approach and a complete brand new JavaScript engine was coded to manage the avatar transformations.
The backend is able to implement different gamification techniques and currently and new API is being integrated to share the insights NOOA produces with other business tools.
The gamification was important in the service design, as a way to guarantee an easy onboarding of thousands of potential users. Promoting user engagement was the main effort in NOOA, the custom User Experience was core for the different motivational games. A complete rewarding system was also designed, which included badges related to specific goals and gifts from the company to keep the employees interested in contributing to the change strategy.
It was encouraged to form teams around the business goals and suggest new actions, which produces an improvement also in the social environment of the company making managers and subordinates to share interests.
3 different levels of action:
Digital transformation has been one of the words of 2016. But behind every famous word there is a reality: businesses are facing challenges that require them to change, and to change today means to change into the digital. This change requires technology but mostly required to adopt a new behavior.
BeHappy helps companies to embrace change correctly designing and creating tools like NOOA, and we will keep doing in the future to many other kinds of industries.
Gather good data is extremely important to any business process. Data will tell you if you are doing the right thing. The administrator view of NOOA provides a complete reporting dashboard to keep track of the progress and positive effects of the game in the results of the company, with success criteria directly taking from the company plans, tied to the configurations of the business games.